Privacy Policy

Last Updated: 25 September 2026

Welcome to bbabyessentials.com. We respect your privacy and are committed to protecting your personal data in accordance with the Malaysian Personal Data Protection Act 2010 (PDPA). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.

1. Information We Collect

We collect personal information that you voluntarily provide to us when you register on the website, express an interest in obtaining information about us or our products, or when you make a purchase. The personal information we collect may include:

Contact Details: Name, email address, phone number, shipping and billing addresses.
Payment Information: Payment details necessary to process your order (e.g., credit card numbers, bank details). Please note that payment data is securely processed and stored by our payment gateways (e.g., Wix Payments, ATOME, Stripe, or direct bank transfer processing).
Account Data: Usernames, passwords, and purchase history.

2. Information Automatically Collected (Cookies & Tracking)

Because our store is hosted on the Wix platform, certain information is collected automatically when you visit, use, or navigate the site. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, and referring URLs.

Cookies: We use cookies and similar tracking technologies to track activity on our website, remember your preferences, and maintain items in your shopping cart. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

3. How We Use Your Information

We use the personal information collected via our website for a variety of business purposes, including:

Fulfilling Orders: To process your payments, arrange for shipping via our internal dispatch or 3PL partners, and provide you with invoices and order confirmations.
Customer Support: To respond to your inquiries, handle returns/refunds, and resolve any potential issues with our products (e.g., Hegen, SLB Cookies, etc.).
Marketing (With Consent): To send you promotional emails about new products, special offers, or other information we think you may find interesting. You may opt out of these communications at any time.
Site Optimization: To analyze website usage and improve the customer shopping experience.

4. How We Share Your Information

We do not sell your personal data. We only share information with third parties in the following situations:

Service Providers: We share data with trusted third-party vendors who perform services for us, such as website hosting (Wix), payment processing (e.g., ATOME, Stripe, banks), and logistics/delivery partners (e.g., GDEX, Lalamove).
Buy Now, Pay Later (ATOME): If you choose to pay using ATOME, we will share necessary transaction and personal data with ATOME to facilitate the installment payment process. Their use of your data is governed by their own Privacy Policy.
Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable Malaysian law, governmental requests, or a judicial proceeding.

5. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. Our store is hosted on Wix.com, which provides the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Wix.com’s data storage, databases, and general applications behind a secure firewall.

6. Your Rights Under the PDPA

Under the Personal Data Protection Act 2010, you have the right to:

Request access to the personal data we hold about you.
Request correction of incomplete or inaccurate data.
Withdraw your consent for us to use your data for marketing purposes.
Request the deletion of your personal account data (subject to legal and accounting retention requirements).

To exercise any of these rights, please contact us using the details below.

7. Third-Party Websites

Our website may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to read the privacy policies of any website you visit.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by updating the "Last Updated" date at the top of this policy.

9. Contact Us

If you have questions or comments about this Privacy Policy, or if you wish to exercise your data privacy rights, please contact us at:

Email: cs@bbabyessentials.com
Phone: +6012 525 9861
Address: A-03-05 Tropicana Avenue, No. 12 Persiaran Tropicana PJU3, 47410 Petaling Jaya, Selangor Darul Ehsan, Malaysia